Asian travellers engage in multi-generation and extended family trips, with latest research showing Asian travellers are taking more than double the number of family trips than their Western peers. Southeast Asia covers a range of multicultural travellers requiring a variety of products.

Africa is ideally positioned to service this emerging market through meetings and incentive packages, leisure experiences, halal tourism and luxury.

Travel partners have started to promote more cross-country itineraries expanding their traditional focus on South Africa to include Zimbabwe, Botswana, Namibia, Tanzania, Kenya and Uganda.