Latin America

23 - 27 March 2026
MONTERREY | MEXICO CITY | SAO PAULO

Luxury with soul | Stories that sell | New horizons for Africa

Latin America is opening its eyes – and its heart – to Africa. For buyers in Brazil and Mexico especially, Africa is the kind of destination that excites: bold, beautiful, and rich in story. These markets are fuelled by relationships and emotion. They want authenticity, luxury with flair, and curated experiences their clients can’t find anywhere else.

This roadshow connects you with high-end tour operators and travel designers who are actively looking to grow their African offering. From São Paulo’s thriving luxury scene to Mexico City’s bespoke travel curators, you’ll meet the decision-makers who shape long-haul bookings in one of the world’s most promising emerging markets. Expect a week of tailored engagement and high-quality conversations in elegant, focused settings – all designed to help you build trust and turn connections into business.

Why Latin America?

- Brazil is the region’s outbound travel leader. Brazilian tour operators are looking for culturally rich, high-impact experiences. Personal relationships and prestige matter here.
- Mexico is a rising market for African travel. Buyers value exclusivity and ease of doing business. They want to offer their affluent clients luxury with authenticity, and they need strong supplier relationships to do it. Our addition of Monterrey allows us to tap into northern Mexico’s growing travel trade – a strategic expansion beyond the capital.

Ready to meet the Latin American travel trade?

Express your interest and benefit from early-bird savings when bookings open: [email protected]

Roadshow Format

2026:
Monterrey - Trade Event to meet the travel trade.
In Mexico City and Sao Paulo - VIP meetings with tour operators & Trade Event with travel agents.

Market Expert

Sariri Terra - Andrea Landaeta

https://saririterra.com/

‘Thank you for believing in Latin America and for Africa Showcase coming to Mexico again. The Mexican market is growing very fast; the economy has been growing significantly during the last few years and Mexican travellers are wanting to explore the world. Latin Americans used to be scared to travel too far, but since the pandemic we see that Africa has become a desirable destination for Mexicans to visit. Africa is booming in this market.’

2025

AFRICA SHOWCASE Latin America 2025 was a highly rewarding roadshow, bringing together African tourism suppliers and key Latin American travel buyers across three dynamic cities: Santiago, Buenos Aires and São Paulo.

As the first Africa Showcase event to be held in Chile, this edition marked an exciting expansion into new territory, broadening awareness and building connections in a region showing significant growth in interest for African travel experiences. The feedback from our event in Argentina built on this momentum with some exhibitors reporting really strong meetings. And the highlight for the week was certainly the connections that our exhibitors made with the Brazilian tour operators.

2024

In November 2024, Africa Showcase brought the magic of Africa to Mexico City, a strategic hub in the growing Latin American travel market. Over two days, our VIP Meeting Session and Trade Event facilitated over 100 meetings between African travel suppliers and Mexican tour operators and agents.

The events demonstrated Africa’s growing appeal to Latin American travellers, particularly the Mexican market, which is increasingly embracing the continent as a desirable destination for honeymoons, family travel, and multi-generational trips.

2023

Africa Showcase marked a historic milestone with the inaugural launch in Latin America in 2023. The roadshow opened to a warm reception in Brazil followed by successful events in Argentina and Mexico. The dynamic Latin American trade embraced an unprecedented array of African companies seeking to establish a presence in this burgeoning market. From final consumers to retail sales, from agencies to tour operators, all indicators suggest that interest in Africa is on the rise from Latin America.

It is inspiring to receive such positive feedback on the rising appetite for African travel from the Latin American market. To cater to this growing demand and to nurture relationships with the travel trade, the roadshow incorporated a range of exhibitors who could provide offers from Botswana, Kenya, Madagascar, Mauritius, Mozambique, Namibia, Rwanda, South Africa, Seychelles, Tanzania, Uganda, Zambia and Zimbabwe. Numerous operators and agents expressed their appreciation for a pan-African event of this calibre.