Middle East

25 – 29 January 2026
DOHA | DUBAI

New market, trusted approach – connect with the Gulf’s top travel advisors

Africa Showcase is expanding into the Middle East – and the timing couldn’t be better. This is a high-spending, trade-driven market with strong airlift to Africa and a growing appetite for curated, culturally aware travel. Buyers are looking for new destinations and trusted partners to help them deliver seamless, high-touch holidays.

Our 2026 launch brings Africa Showcase to Doha and Dubai, two powerful hubs within the GCC region. You’ll meet carefully selected buyers working with affluent clients, multi-generational families, and the lucrative expat market. With the support of market expert, and a format designed for focused, relationship-driven engagement, you’ll gain access, insights and connections to help you navigate and thrive in this exciting new territory.

Why the Middle East?

- GCC countries account for 60% of all outbound travel from the Middle East and 75% of total international tourism spend

- A population of over 55 million – young, affluent, and increasingly curious about Africa

- Frequent direct flights and visa simplicity make Africa a logical and desirable next choice

Ready to meet the Middle East travel trade?

Express your interest and enjoy early-bird savings when bookings open: [email protected]

Roadshow Format

2026: Meetings and networking with Africa specialists in key cities

Market Expert

Sadiq Dindar

Global Sales & Marketing Director, Tingana Collection Global Travel

‘The Middle East and Africa have a special place in my heart having worked extensively over 25 years in both markets within the Tourism and Aviation sectors. I’ve seen firsthand how the region’s appetite for luxury and personalised travel has evolved. Today, Africa holds immense appeal for GCC travellers – especially with seamless airlift and visa-free access to key destinations. The timing couldn’t be better for African suppliers to engage this market with confidence and purpose.'