Your Gateway to Selling Africa

We connect the right buyers and sellers to grow travel to Africa

AFRICA SHOWCASE is where real business begins – where passionate African travel suppliers and quality international buyers meet. Whether you're selling or buying Africa, our travel trade events open doors to new opportunities, trusted partnerships, and a deeper understanding of our extraordinary continent.

Click on the Market Pages below to discover more.

WHAT IS AFRICA SHOWCASE?

AFRICA SHOWCASE Roadshows are all about creating real opportunities for African tourism businesses to connect with the right people in key international markets. We bring together handpicked buyers and passionate sellers in a focused, professional space where meaningful business gets done. It’s about building relationships, opening doors, and showcasing the richness and diversity of African travel in a way that’s tailored to each market.

These events are efficient, engaging, and designed to help you grow your network and convert connections into results.

WHY AFRICA SHOWCASE WORKS FOR YOU

EXHIBITORS

  • Direct access to global source markets

  • Networking opportunities with the right buyers

  • Exclusive access to market insights by our in-country experts

  • Enhanced visibility in the market through invitations and media platforms

  • Group travel coordination with our in-house travel manager

  • Productive time on the road with industry peers to build long-lasting connections

  • Post show report with detailed analysis

  • Action photos at the events to share in your PR and marketing channels

  • A real buyer database with tangible contacts

  • Dedicated team of organisers guiding throughout the planning and onsite

Work out which markets are right for you – explore the market pages above.

BUYERS

Meet Africa – without the airfare

  • Connect with top African travel partners in one afternoon/evening

  • Discover new products, regions and hidden gems

  • Build real relationships that help you sell better

Grow your business

  • Stay updated on African travel trends

  • Get tips to craft more personalised trips

  • Access trade rates and marketing support

Real value, real connections

  • Time-efficient, high-impact events

  • Work with suppliers who want you to succeed

Register for our next showcase in your region: please email [email protected] for details

ROADSHOW SCHEDULE

Where are you travelling for the rest of 2025?

Australasia 21–31 July 2025

Mitteleuropa 15 – 19 September 2025

ITB Asia 15 – 17 October 2025

North America 10 – 21 November 2025

Discover where Africa Showcase is headed in 2026

Middle East 25 - 29 January 2026
Southern Europe 9 - 13 February 2026
ITB Berlin 3 - 5 March 2026
Latin America 23 - 27 March 2026
Nordics 20 - 24 April 2026
Australasia July 2026
Central Eastern Europe 14 - 18 September 2026
Mitteleuropa 21 - 25 September 2026
ITB Asia 21 - 23 October 2026

ITB Americas 10 - 12 November 2026
North America 15 - 20 November 2026

Please let us know your plans to benefit from the early-bird saving when we open bookings: [email protected]

EXHIBITOR INSIGHTS

What do our AFRICA SHOWCASE exhibitors think about our roadshows?
Some of our exhibitors share their experiences why our roadshows work for them in key source markets around the world.

© 2025 AFRICA SHOWCASE LIMITED

Unit 3D, North Point House, North Point Business Park,

New Mallow Road, Cork, Ireland T23 WYK5

Johannesburg, South Africa