Big spenders | Bigger potential

North America remains Africa’s most sought-after source market – and for good reason. With strong economic resilience, a growing appetite for long-haul travel, and rising interest in immersive, meaningful experiences, the USA and Canada present a powerful opportunity for African tourism businesses ready to scale.

Africa Showcase returns to four dynamic cities in 2025. Across two action-packed weeks, you'll engage directly with up to 300 pre-qualified buyers including: luxury tour operators; Africa specialists; product managers and influential retail agents. This is a high-energy, high-impact roadshow that puts your brand in front of the decision-makers who matter most.

Backed by expert in-market insight from our partners at Rethink Travel Marketing, Africa Showcase North America is your most efficient way to
build meaningful partnerships, stay ahead of market shifts, and convert interest into business.

Why North America?

-High-value travelers: North American clients take long-stay, high-budget trips. Safari, culture, wellness and bespoke itineraries are in high demand.

-Strong ROI: You’ll meet 2–3 times more qualified buyers than on an independent trip, all curated for maximum alignment with your product.

-A changing landscape: Post-election dynamics in the U.S. and shifting sentiment in Canada are opening the door for outbound, bucket-list travel. Africa is well positioned to capture that demand.

-Trending now: Off-the-beaten-path destinations, wellness escapes, conservation-led travel, and cross-cultural immersion – all areas where Africa
shines.

-Strategic coverage: Our four-city schedule ensures broad reach across key buyer communities in both the U.S. and Canada.

Ready to meet the North American travel trade?

Express your interest and enjoy early-bird savings when bookings open: [email protected]