Engage the German-speaking travel trade with purpose

Mitteleuropa is a powerhouse for outbound African travel. Buyers in Germany, Switzerland and Austria are professional, precise, and deeply committed to the destinations they sell. They value long-term partnerships, sustainable products, and events that deliver real business results.

Africa Showcase Mitteleuropa is purposefully designed for this market. We offer a focused, high-impact format with hosted buyers, curated conversations, and ample time for strategic networking. It’s about more than meetings – it’s about aligning with market goals and building trust with the most influential Africa sellers in the DACH region.

Zurich returns to our schedule for 2025, following strong feedback from Swiss buyers who prefer direct access rather than travelling to Germany. Alongside Munich, this two-city format allows us to recruit the best hosted buyers across the region while keeping events efficient, immersive and productive for all.

Why Mitteleuropa?

- Germany is Europe’s largest economy and a leading source of high-value, long-stay travellers to Africa. German buyers prioritise efficiency, clear ROI, and sustainable products.

- Switzerland is a premium market with discerning clients who invest in quality and expect transparency, professionalism, and ease of doing business.

- Austria adds valuable depth to the region with buyers who specialise in nature, culture and high-end travel experiences.

Ready to meet the Mitteleuropa travel trade?

Express your interest and benefit from early-bird savings when bookings open: [email protected]