Australasia

21 - 31 July 2026

BRISBANE | MELBOURNE | SYDNEY | AUCKLAND

A powerhouse market for African travel

Over 10 days, you’ll meet industry-leading wholesalers, specialist advisors, and frontline retailers across Brisbane, Melbourne, Sydney, with a finale in Auckland. Designed with a balance of meeting sessions, networking, investment opportunities and city-to-city travel, this roadshow offers an energising and effective way to grow your visibility and strengthen your partnerships.

Australia and New Zealand remain strong long-haul source markets for African travel. With resilient demand, return-traveller loyalty, and a trade community eager for product knowledge, this region offers exceptional commercial potential for African suppliers ready to invest in relationships and maintain long-term presence.

Let’s make your next connection a powerful one.

Roadshow Format

2026:
We’ve refined our 2026 packages to offer diverse yet exclusive opportunities to suit your business needs and provide meaningful value. Choose between the Discovery Participation or Premier Participation and additional value-adds.

Market Experts

Luxury Travel Marketing - Margi Jansma and Lauren McAlpine

www.luxurytravelmarketing.com.au

‘Africa remains a bucket-list destination for Australian travellers, yet with many planning their second or third trips to the continent. Multi-generational family travel is a key segment, and combination trips to Europe and Africa ‘en route’ back to Australia are also increasing. The trade is busier than ever preparing itineraries and quotes for travel in 2026 and beyond, with airlift into Africa driving early-bird specials and increased accessibility.’

2024

Africa Showcase 2024 was a jam-packed multi-event across Auckland, Melbourne, Brisbane, and Sydney over two weeks.

We had a phenomenal experience on the ground with a great group of travellers, all passionately promoting their unique part of Africa.

There is huge demand out of the Australasian market for Africa in 2025; it is without a doubt a top-selling destination at the minute. Africa’s tourism industry is expected to exceed pre-pandemic levels by 2025. African travel from Australia is showing us that travellers now prefer longer stays in destinations, and confidence has returned to the market in a big way. This year’s event also marked our return to New Zealand after seven years!

2023

Africa Showcase: Australia 2023 was a resounding success, featuring engaging sessions with key wholesalers and vibrant trade evenings in Brisbane, Sydney and Melbourne.

The roadshow reaffirmed Africa’s position as a bucket-list destination for adventure-seeking Australians. We curated a range of products, experiences and services to meet this demand to provide loads of inspiration to over 300 wholesalers, specialists and retailers for Africa sales.

We showcased tourism experiences from Angola, Botswana, DRC, Egypt, Eswatini, Kenya, Madagascar, Malawi, Mozambique, Namibia, Rwanda, South Africa, Tanzania, Uganda, Zambia and Zimbabwe.

2022

Africa Showcase: Australia 2022 was an enjoyable and productive roadshow with an enthusiastic reception from the market. For our first roadshow in Australia since 2019, we chose to keep the focus on the distribution channel as a key component to re-building tourism to Africa, with a goal of ensuring a solid season for 2023 and into 2024.

The theme for this year’s roadshow was a celebration of our resilient industry. The curated selection of companies showcasing Southern and East Africa was an inspiring line-up to attract all the major wholesalers in each city as well as a number of Africa specialists who were keen to hear the latest updates and special offers.

Overall this showcase delivered 200 travel trade contacts in one week, giving a great injection for our exhibitors in this source market.