South Africa
Next edition to be confirmed
South Africa is an untapped yet lucrative source market, with growing interest among South African travellers in exploring their country, mainland Africa, and the Indian Ocean Islands.
Designed for passionate tour operators and travel agents, the events offer maximum networking opportunities, engagement with leading tourism professionals, and valuable insights into Africa's destinations.
Feedback has been overwhelmingly positive and, as our events in South Africa continue to grow, each year surpasses the last.
2024
This year's roadshow took place in three major cities: Johannesburg, Durban, and Cape Town. Exhibitors engaged with the local travel trade, creating meaningful connections and discussions about Africa's unique travel destinations.
Exhibitors showcased experiences from 15 African countries, including Botswana, Egypt, Kenya, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Rwanda, Seychelles, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe.
We connected 21 exhibiting companies with 140 agents and operators during this impactful week.
2023
Africa Showcase: South Africa serves as a cost-effective and impactful platform for receiving direct feedback from top-producing agents and operators who cater to the African market. The roadshow allows exhibitors to fine-tune their offerings and attract more business within the region.
The South Africa Roadshow targets South African product managers, operators, leisure consultants, and corporate consultants, providing them with the opportunity to explore an array of incredible African experiences and properties for their clients.
This latest edition showcased a diverse range of products, experiences, and services from Botswana, Kenya, Maldives, Namibia, South Africa, Tanzania, Uganda, and Zimbabwe, enabling agents and operators to curate the perfect trips for their clients.
2022
There may be healthy competition between African countries, but the key is collaboration - selling one destination as Team Africa. This showcase delivered diverse tourism offers from Namibia, Malawi, Kenya, Tanzania, Zimbabwe, Zambia, South Africa, Uganda, Botswana and Madagascar.
Africa Showcase: South Africa delivered a selection of quality attendees - South African operators; leisure consultants; corporate consultants and groups agents.
It was encouraging to see our events providing engaging meetings with solid business potential. The trade were excited to attend our events and learn about new products and destinations in Africa with which to entice their clients to start travelling again. A lot of change has happened in the market and the driving force now is the need to do business.
