Nordics

20 - 24 April 2026
OSLO | COPENHAGEN | STOCKHOLM

Clarity | Purposeful travel | Africa meets the modern Nordic explorer

The Nordic region is home to some of the world’s most mindful travellers – curious, well-informed and committed to purposeful journeys. For these buyers, Africa is a dream destination: wild, emotional and meaningful. But to win their trust, it must be presented with clarity and real substance.

AFRICA SHOWCASE Nordics is your opportunity to engage directly with high-quality buyers across Sweden, Norway, and Denmark in an environment designed for real conversation and partnership. These are markets where trends are set early and long-haul travel is a serious investment. It’s not about selling volume. It’s about becoming part of their trusted network.

In 2025, 100+ handpicked buyers joined us across three cities. Exhibitors praised the focused format, genuine engagement, and strong interest in diverse African experiences. In 2026, we return with renewed energy and a fresh opportunity to position your brand in this high-potential region.

Why the Nordics?

- Sweden leads on sustainability. Buyers respond best to authentic, culturally immersive experiences.

- Norwegian travellers seek wilderness, exclusivity and tailored luxury. They plan early and value personal contact with specialist suppliers.
- Denmark prioritises comfort and transparency. Danish agents value clear itineraries, itemised pricing, and smooth logistics for their clients.

Ready to meet the Nordic travel trade?

Express your interest and enjoy early-bird savings when bookings open: [email protected]

Roadshow Format

2026: Meetings and networking with Africa specialists in key cities

Market Expert

Gérald Amoudruz, World of Destinations

www.worldofdestinations.com

‘Africa and the Nordic travelers are the perfect match indeed. You have on one side a continent full of natural treasures, exotic landscapes and welcoming inhabitants, and on the other side globe-trotters seeking emotion, warmth and meaning, with a growing concern for sustainability. Once you have been for the first time, you just want to go back and explore the rest of the continent’

2025

AFRICA SHOWCASE Nordics 2025 delivered strong business value, reconnecting with industry friends and forging new partnerships across Sweden, Norway and Denmark.

With 100 quality buyers attending across the three cities, the roadshow achieved its goal of offering meaningful B2B engagement with Africa-focused travel specialists.

Exhibitors reported strong interest in African travel products and shared overwhelmingly positive feedback on the experience.

2024

Across Copenhagen, Oslo, and Stockholm, our roadshow resonated with over 120 operators and agents,
- seasoned Africa specialists and newcomers - showcasing the immense potential of the Nordic market for African travel.

One cannot ignore the allure of the Nordic traveller, whose desire for exploration is driven by factors like high incomes, harsh winters, and an inherent desire to escape to warmer climates. With over 20 million residents collectively and generous vacation allowances ranging from 4 to 6 weeks annually, the Nordic market presents a lucrative opportunity for African suppliers to expand their reach.

2023

Our exhibitors brought their A-game to the Nordics roadshow, and the trade responded!

The exhibitor selection on this roadshow promoted a wide range of Africa’s offering from Botswana, Congo, Kenya, Madagascar, Malawi, Mozambique, Namibia, Rwanda, Tanzania, South Africa, Uganda, Zambia and Zimbabwe.

Over 100 pre-qualified buyers attended the events across the 3 cities, clearly appreciating the mix of operators, products and experiences which allowed everyone to identify future partners.