Your Gateway to Selling Africa
We connect the right buyers and sellers to grow travel to Africa
AFRICA SHOWCASE is where real business begins – where passionate African travel suppliers and quality international buyers meet. Whether you're selling or buying Africa, our travel trade events open doors to new opportunities, trusted partnerships, and a deeper understanding of our extraordinary continent.
Click on the Market Pages below to discover more.
WHAT IS AFRICA SHOWCASE?
AFRICA SHOWCASE Roadshows are all about creating real opportunities for African tourism businesses to connect with the right people in key international markets. We bring together handpicked buyers and passionate sellers in a focused, professional space where meaningful business gets done. It’s about building relationships, opening doors, and showcasing the richness and diversity of African travel in a way that’s tailored to each market.
These events are efficient, engaging, and designed to help you grow your network and convert connections into results.
WHY AFRICA SHOWCASE WORKS FOR YOU
EXHIBITORS
Direct access to global source markets
Networking opportunities with the right buyers
Exclusive access to market insights by our in-country experts
Enhanced visibility in the market through invitations and media platforms
Group travel coordination with our in-house travel manager
Productive time on the road with industry peers to build long-lasting connections
Post show report with detailed analysis
Action photos at the events to share in your PR and marketing channels
A real buyer database with tangible contacts
Dedicated team of organisers guiding throughout the planning and onsite
Work out which markets are right for you – explore the market pages above.
BUYERS
Meet Africa – without the airfare
Connect with top African travel partners in one afternoon/evening
Discover new products, regions and hidden gems
Build real relationships that help you sell better
Grow your business
Stay updated on African travel trends
Get tips to craft more personalised trips
Access trade rates and marketing support
Real value, real connections
Time-efficient, high-impact events
Work with suppliers who want you to succeed
Register for our next showcase in your region: please email [email protected] for details
ROADSHOW SCHEDULE
Where can you still join Africa Showcase in 2026?
Australasia 20 - 31 July 2026
Central Eastern Europe 21 - 25 September 2026
Mitteleuropa 28 Sept - 2 Oct 2026
ITB Asia 21 - 23 October 2026
ITB Americas 10 - 12 November 2026
North America 15 - 20 November 2026
Let's plan together for 2027
Middle East 24 - 29 January 2027
Latin America 21 - 26 February 2027
Southern Europe 7 - 12 March 2027
ITB Berlin 16 - 18 March 2027
Nordics 19 - 23 April 2027
Australasia 19 - 30 July 2027
Mitteleuropa 12 - 17 September 2027
Central Eastern Europe 20 - 24 September 2027
ITB Asia 20 - 22 October 2027
Southeast Asia 25 - 29 October 2027
ITB Americas 9 - 11 November 2027
North America 14 - 19 November 2027
Please let us know your plans to benefit from the early-bird saving when we open bookings: [email protected]
EXHIBITOR INSIGHTS
What do our AFRICA SHOWCASE exhibitors think about our roadshows?
Some of our exhibitors share their experiences why our roadshows work for them in key source markets around the world.
© 2026 AFRICA SHOWCASE LIMITED
Unit 3D, North Point House, North Point Business Park,
New Mallow Road, Cork, Ireland T23 WYK5
Johannesburg, South Africa