Tap into a growing source market that is set to boom in coming years. There has been a substantial surge in demand from Latin America for leisure trips to the African continent, and now with more airlift between these southern hemisphere giants, our timing is ideal to return.

4 and 5 star travellers from this region are looking for high-end and exclusive experiences for independent travellers, big multi-gen trips and honeymoons. In 2024, we will host a dedicated event in MEXICO CITY to give you access to this high value market.

This is strategically timed to take place immediately after our North America Roadshow to make it easy for those exhibitors already in the region to participate.

If you’re looking to grow your business in the rest of Latin America, please diarise to join us in SANTIAGO, BUENOS AIRES and SAO PAULO in March 2025 – 3 targeted trade events in 1 week!

Roadshow Format

2024: LIVE meetings and networking event

2023

Africa Showcase marked a historic milestone with the inaugural launch in Latin America in 2023. The roadshow opened to a warm reception in Brazil followed by successful events in Argentina and Mexico. The dynamic Latin American trade embraced an unprecedented array of African companies seeking to establish a presence in this burgeoning market. From final consumers to retail sales, from agencies to tour operators, all indicators suggest that interest in Africa is on the rise from Latin America.

It is inspiring to receive such positive feedback on the rising appetite for African travel from the Latin American market. To cater to this growing demand and to nurture relationships with the travel trade, the roadshow incorporated a range of exhibitors who could provide offers from Botswana, Kenya, Madagascar, Mauritius, Mozambique, Namibia, Rwanda, South Africa, Seychelles, Tanzania, Uganda, Zambia and Zimbabwe. Numerous operators and agents expressed their appreciation for a pan-African event of this calibre.