Roadshow Format

2021

Our European Tour for #AfricaShowcaseOnline in 2021 brought together 160 European buyers and 40 top quality African exhibitors for a focused week of meetings and discussions about the re-opening of our tourism sector.

Presenting from our studio in Johannesburg, with exhibitors representing tourism offers from 30 African countries, our virtual platform connected with buyers from across Europe to keep alive the dream of travel to Africa.

'With great pleasure I participated in Africa Showcase, met wonderful people, knew a lot of new things, got great contacts! It’s very useful and helpful! I sell beautiful Africa for many years already. And every time I’m looking how to surprise my clients, to show them something new. It’s my dream to return back to Africa. Looking forward to our co-operation and meeting off-line next year in Moscow!’

PRATA, Russia

‘I’m absolutely satisfied with this Africa Showcase event. Thank you to the whole team. We really appreciated this event as we had very appropriate meetings on these days. Great that the meetings were set up for us, and we had a chance to meet and listen to all exhibitors!  It was really very, very interesting and useful. And platform is absolutely good. We can’t stop communicating at the moment! Africa is our love, we need to be ready to sell it and expand the circle of partners.' 

Karlson Tourism, Russia

2019 

Russia is one of the most exotic destinations on our travel calendar, enabling you to immerse yourself in this unique culture.

This roadshow helps you tap into a relatively closed market, accessible only through people ‘in the know.’  

We've hosted Africa Showcase in Russia annually since 2010.