Are you ready to captivate the South African traveller and unlock new opportunities for your tourism business? On Show Solutions invites you to be a part of the Africa Showcase Roadshow in South Africa, a dynamic event designed to connect you with South Africa’s top outbound agents and operators.

Regional and domestic travel are pivotal for sustaining tourism businesses. South Africa, a largely untapped yet lucrative source market, is showing a growing interest in destinations like Namibia, Mozambique, Botswana, Zimbabwe, Kenya, Tanzania, Uganda and Rwanda.

We host dedicated trade workshops in South Africa to connect you with South Africa’s top outbound agents and operators. We invite you to join Africa Showcase in JOHANNESBURG, DURBAN and CAPE TOWN next June!

Roadshow Format

2024: LIVE meetings and networking with outbound operators and agents in key cities

2023

Africa Showcase: South Africa serves as a cost-effective and impactful platform for receiving direct feedback from top-producing agents and operators who cater to the African market. The roadshow allows exhibitors to fine-tune their offerings and attract more business within the region.

The South Africa Roadshow targets South African product managers, operators, leisure consultants, and corporate consultants, providing them with the opportunity to explore an array of incredible African experiences and properties for their clients.

This latest edition showcased a diverse range of products, experiences, and services from Botswana, Kenya, Maldives, Namibia, South Africa, Tanzania, Uganda, and Zimbabwe, enabling agents and operators to curate the perfect trips for their clients.

2022

There may be healthy competition between African countries, but the key is collaboration - selling one destination as Team Africa. This showcase delivered diverse tourism offers from Namibia, Malawi, Kenya, Tanzania, Zimbabwe, Zambia, South Africa, Uganda, Botswana and Madagascar.

Africa Showcase: South Africa delivered a selection of quality attendees - South African operators; leisure consultants; corporate consultants and groups agents.

It was encouraging to see our events providing engaging meetings with solid business potential. The trade were excited to attend our events and learn about new products and destinations in Africa with which to entice their clients to start travelling again. A lot of change has happened in the market and the driving force now is the need to do business.